Automated Marketing is technology-supported marketing. From a template of activities, we can design a custom schedule. For instance, an initial e-mail with an attached brochure in a PDF format can be generated and sent out to a list of prospective clients. The schedule can prompt making follow-up phone calls after a certain number of days.
Following that, perhaps an event would be scheduled. Meanwhile, an electronic tickler file can be set up so that client responses can be tracked and futher marketing can be individualized. Additional scheduled strategies might include a second mailing with new information based on the sales call.
Automated marketing can assist, support and drive the entire “prospect to sales” process.